This pre-recorded webinar is Module 1 from our LAUNCH series, the playbook for opening, owning and operating your first restaurant location.

People don’t buy what you do, they buy why you do it- Simon Sinek. Your why is different from your what and how. Your why is your reason for being. It serves as the lane lines that drive all your business decisions. If you fulfill your purpose, your business has lost reason for being. Make it big. Your “Why” is the north star for all your business decisions. In this lesson, we teach you how to articulate yours.

Need hands-on support?

Sign up for LAUNCH Live and turn your dream of opening a restaurant into a game plan for getting it done in a shorter time with our 12-module flow. Our LAUNCH program includes:

• All 12 interactive modules with live Q&A with restaurant business experts and a community of aspiring owners and operators
• 1:1 consulting and mentoring with our content experts
• Tools and resources to guide you on a journey to opening your first restaurant

Our modules guide you how to brainstorm, strategize, and document a plan, from goals to cost, to successfully open your first brick and mortar restaurant.